Sneaker care model Crep Defend have launched a newly-packaged protector spray in help of the Black Lives Matter motion. All branding has been stripped from the can and changed with a glossy and easy, all black packaging emblazoned solely with the phrases ‘Black Lives Matter’.
Crep Defend have pledged 100% of proceeds from the spray will go to 4 charities — Black Lives Matter, Black Lives Matter UK, The Bail Undertaking and Marketing campaign Zero.
Talking on the initiative, Antony Mussi, Director at Crep Defend Ltd. mentioned, “We’re appalled and saddened on the latest circumstances of racial injustice which have publicly come to gentle throughout America. Crep Defend stands in solidarity with the struggle in opposition to racial injustice, and we’re dedicated in ensuring that we’re doing all that we will to help the Black Lives Matter Motion each internally and externally.
“As people and as an organization, we at Crep Defend are aware of the wealthy and various enter that the black group has had on the sneakers and streetwear all through the many years. We’re grateful for the creation of such a platform, which permits us to proceed to champion range and individuality by way of a standard love of sneakers.
“We hope the contribution to our chosen charities will assist them to take care of the tempo for change, whereas we proceed to decide to eradicating any types of racism by understanding, studying, and actioning new initiatives throughout the organisation to attain race equality indefinitely.”
The unique Black Lives Matter Protector Spray shall be obtainable for pre-order from the Crep Defend web site from Thursday, June 25 2020 and shall be obtainable to prospects within the UK and USA till shares final.