With the anti-China sentiment working excessive in India, the Confederation of All India Merchants (CAT) has known as for celebrating Raksha Bandhan this yr throughout the nation as ‘Hindustani Rakhi’. In its nationwide marketing campaign, CAIT has created ‘Modi Rakhi’ which is now in large demand from merchants throughout the nation.
Together with the Modi Rakhi, CAIT additionally rakhis made out of seeds, grains, wheat, rice, wool, garments, silk, Madhubani work, tribal objects, leaves, basil, bead, pearls, drops, and so forth.
These rakhis have been made by girls working in properties and anganwadis, women and men who’ve misplaced their jobs because of the COVID-19 pandemic, and so forth. in numerous states of the nation. They’re being distributed by way of commerce organisations throughout the nation. Ladies entrepreneurs, who’re related to CAIT, have taken accountability for all of the rakhi making work.
These rakhis have been manufactured in assist of the ‘Vocal for Native’ and ‘Atmanirbhar Bharat’ campaigns initiated by Prime Minister Narendra Modi. They’re geared toward selling regionally manufactured items and encourage folks to boycott Chinese language merchandise.
Modi Rakhis have a portrait of PM Modi on sheets of aluminium, copper or silver which will be tied utilizing a thread. The marketing campaign began in Delhi and later unfold to different elements of the nation. CAIT is now getting demand for Modi Rakhis from each a part of the nation.
By making Rakhis, CAIT helps in making self-reliant India a actuality by offering employment to a lot of folks.