Abel Tesfaye, aka The Weeknd, might sing about being the “Hardest to Love,” however you would not understand it from how beneficiant he is been recently. Earlier this month, the multi-platinum artist donated $500,000 to organizations combating for racial equality amid nationwide Black Lives Matter protests. And now, Tesfaye has simply put up one other half a milli to help COVID-19 frontline staff in his hometown of Scarborough, Ontario.
The After Hours singer is donating $500,000 CAD to Scarborough Well being Community through gross sales of his widespread XO COVID-19 face masks. All proceeds from the masks have gone to the SHN’s COVID-19 Emergency Fund, with The Weeknd matching each greenback raised.
“I used to be raised in Scarborough and felt it was essential to present again to the neighborhood that raised me in the course of the onerous occasions of this pandemic,” stated Tesfaye in an announcement.
“Our vibrant and various neighborhood represents the perfect of Canada, and we’re lucky to have ambassadors like The Weeknd in our nook,” stated SHN CEO Elizabeth Buller. “This present will assist our neighborhood hospitals proceed to ship distinctive look after the individuals of Scarborough within the wake of COVID-19, and demonstrates to our brave employees and physicians that their important work doesn’t go unnoticed or unappreciated.”
The SHN’s COVID-19 Emergency Fund was set as much as help frontline staff by addressing pressing and altering tools wants (e.g., ventilators, ICU beds, very important indicators, ECG displays, and private protecting tools). Tesfaye’s donation is the most important one made to the fund, elevating its complete to over $2.7 million.
A press launch additionally states that Tesfaye has donated $500,000 to MusiCares to help these impacted by COVID-19.
In March, The Weeknd’s inventive incubator HXOUSE teamed up with the Metropolis of Toronto to launch a COVID-19 response fund for artists affected by the pandemic.
Cop your XO face masks right here.